About Us

Daddy Mac Lures is home to the highly successful, patent protected Viper Series Lures, along with metals, albie/bonito jigs and the Daddy Mac Lures Tim Moore Whisperer Series Lures!   We have some amazing new and exciting products soon to hit the market in the spring of 2016 and early 2017!

Our company was started as a result of creating our own lures to increase our hook up rate.  With a combined 75+ years of commercial/recreational fishing experience, my father-in-law and I were determined to use our experiences and knowledge to create and customize lures that had the features and design that we knew would meet our needs and prove successful.

With careful thought to quality, color and design, together with an awareness of migration trends, we first created our own Herring, Squid, and Sand Eel lures because we knew that’s what the fish were chasing.  Our products lines have expanded in keeping with the tremendous growth and success we’ve seen in a just a few short years of business.

I have been fishing since the age of five.  It has become a passion, a challenge, a way to relax, and always an adventure.  In 2003, I obtained my Captain’s license and in addition to fishing commercially and recreationally,  I have  run a successful Charter business,  taking my 23′ Parker to fish the South Cape, Outer Cape, Martha’s Vineyard, Nantucket and Cape Cod Bay. After  joining  forces with my father-in-law Dennis MacDonald (aka “Daddy Mac”) in 2013, Daddy Mac Lures was created.

Since then, business has been booming!  We have a tremendous Pro-Staff and Field Staff team, and we are constantly working behind the scenes to bring new products to the market.

Dennis has been an avid recreational fisherman from the time he could hold a fishing rod.  His experience, sales knowledge and work ethic make for a great fishing and business partner.  We are very thankful for our tremendous growth and success and especially for our loyal customers and fans who drive our business every day.

From our 3″ Viper Minnows to our 12″ Viper Eels, we offer the hottest, high quality lures at an affordable price and with a proven success rate. What began as a personal endeavor to meet our own fishing needs has turned into a great opportunity to meet the needs of our fellow fishermen all the while doing something we are passionate about.

Our lures are now available in Bass Pro Shops as well as dozens of tackle shops up and down the East Coast from Maine to the Carolinas.

We take great pleasure in the feedback we’ve received from fishermen not only in New England, but across the country.  Feel free to drop us a line and share your success story using Daddy Mac Lures with us.

Thanks for shopping DaddyMacLures.com!  Check back for new products, updates and fishing tips.

-Jack Houghton and Dennis MacDonald